The Truth About Buying Wigs Online

The Illusion of the “Perfect Online Wig”

Shopping for wigs online might seem convenient, but when your hair represents your confidence and identity, convenience often comes at a cost. With just a few clicks, you can order a wig from anywhere in the world — complete with promises of “100% human hair,” flawless photos, and prices that seem too good to be true.

The reality, however, is very different. For many women, especially those experiencing medical hair loss or thinning, a wig is not a fashion accessory but a deeply personal necessity. When your comfort and self-esteem are on the line, taking a gamble on an online purchase can lead to frustration, disappointment, and wasted money.

At Shuly Wigs, we have seen countless clients walk through our Brooklyn showroom after wasting time and money online. Their stories are similar, wigs that arrived looking nothing like the photos, pieces that didn’t fit, hair that felt synthetic, and no return policy to fall back on. This blog breaks down the truth about buying wigs online and why working with a professional makes all the difference.

The Hidden Risks of Buying Wigs Online

Synthetic Hair Sold as “Human Hair”

One of the most common complaints we hear is that synthetic hair is sold as “100% human hair.” Many online sellers blend synthetic fibers into their wigs, but these materials behave very differently from real hair. Synthetic wigs often have an unnatural shine, tangle easily, cannot be styled with heat, and break down quickly.

By contrast, premium human hair wigs like the ones crafted at Shuly Wigs can be styled with heat, hold color beautifully, and last for years when properly maintained. Misleading photos are another frequent issue. At Shuly Wigs, every client can see, touch, and try on wigs in real life before making a decision, and we customize the piece to each client’s preferences.

Misleading Photos and Marketing

Product photos on many online wig sites are heavily edited, shot under perfect lighting, or even stolen from other wig makers. The wig that arrives in your mailbox rarely looks like the one on the website. Color tones can appear off, textures differ, and the overall look often feels unnatural.

At Shuly Wigs, you see, touch, and try on each wig before making your decision. You know exactly what you’re getting — no surprises, no filters, just honesty and quality.

Return Policies Designed to Discourage Returns

Many online wig retailers either forbid returns or hide restrictions in fine print. Some require the wig to remain unopened, while others charge steep restocking fees or limit return windows to a few days. Once you open the box, you’re often stuck with a wig that doesn’t fit or flatter you.

By contrast, at Shuly Wigs, there is no gamble involved. Our free 45-minute consultation allows you to try before you buy, and you only take home the wig once you are completely satisfied with the fit, comfort, and look.

Furthermore, even after your purchase, Shuly wigs provides a warranty to ensure your peace of mind, in the rare event that something goes wrong – subject to our terms and conditions.

Incorrect Sizing and Poor Fit

Wigs are not one size fits all. Without professional guidance, it’s nearly impossible to know whether the cap will fit your head properly. Online wigs that are too tight can cause discomfort, while loose wigs slip or sit awkwardly.

At Shuly Wigs, we customize the fit of every piece. From adjusting the cap size to adding baby hairs at the hairline, every detail is personalized so the wig looks seamless and feels comfortable all day.

Questionable Hair Quality

Hair quality determines everything — the look, feel, longevity, and overall confidence your wig provides. Many low-priced wigs are made with chemically processed or low-grade hair that quickly becomes dry, brittle, or tangled.

With Shuly Wigs, quality is guaranteed. For over 20 years, founder Shuly Amsel has built a reputation for using only premium, carefully sourced human hair. Her personal experience as a wig wearer gives her unique insight into what makes a wig last and what makes it feel like part of you.

Why Professional Wig Fittings Make the Difference

Buying a wig is about more than just hair — it’s about restoring confidence, comfort, and identity. A professional fitting at Shuly Wigs provides a completely different experience than an online purchase:

• You can try on multiple wigs and toppers to find the perfect match.
• Our team adjusts the fit, adds baby hairs, and customizes the color for natural dimension.
• Each wig is cut and styled to flatter your face shape and lifestyle.
• You receive expert, compassionate guidance from stylists with decades of experience.

This hands-on process ensures your wig looks beautiful, fits comfortably, and reflects your individuality.

The Cost of “Cheap” Online Wigs vs. the Value of Quality

It’s easy to be tempted by low online prices, but when it comes to wigs, you truly get what you pay for. Cheap wigs often need replacing within months — costing more in the long run.
Investing in a high-quality handcrafted wig means:

• Long-term durability and shine
• A natural, realistic look
• Comfort and breathability
• Confidence in every setting

When you invest in a Shuly Wig, you’re investing in yourself — in comfort, confidence, and craftsmanship that lasts.

Local Advantage: Why NYC and Brooklyn Clients Choose Shuly Wigs

When you shop locally at our Brooklyn showroom, you receive what no online retailer can provide:

• The ability to see and touch the hair before you commit
• Personalized fittings and customizations performed on-site
• Professional advice from a wig expert with over two decades of experience
• A compassionate, supportive experience — not a transaction

Our Brooklyn showroom is conveniently located for clients from Manhattan, Queens, Staten Island, and throughout New York City. Many women also travel from across the tri-state area for our expertise, care, and personalized service.

FAQs About Buying Wigs Online

Why should I avoid buying wigs online?

Because you can’t verify the hair’s quality, fit, or comfort. Many women end up wasting money on wigs that don’t meet expectations.

What is the safest way to buy a wig?

Schedule a consultation with a professional wig maker who allows you to see, touch, and try on the wig in person before committing.

Can online wigs ever be high quality?

Occasionally — but without seeing or feeling the hair, there’s no way to know. Even “premium” photos can be misleading.

Do you offer custom wigs?

Yes. Every Shuly Wig is customized to your specifications — from size and fit to color, highlights, and hairline details.

Where can I try on wigs in NYC?

Visit our showroom in Brooklyn, New York, where we welcome women from across NYC and nationwide.

Your Confidence Deserves Better Than a Gamble

When it comes to wigs, the stakes are personal. Your wig isn’t just an accessory — it’s part of who you are. Don’t leave your confidence to chance with a risky online purchase.

At Shuly Wigs, you will find expert guidance, premium quality, and a supportive experience from start to finish. From the moment you walk into our showroom to the day you leave with your customized piece, we ensure your wig looks natural, feels comfortable, and restores your confidence. Because when it comes to you and your wig, quality, fit, and trust matter most.

Schedule your free consultation today and experience why women across New York City, Brooklyn, and beyond trust Shuly Wigs for their most important hair needs.

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About the Author

Shuly Amsel, founder of Shuly Wigs in Brooklyn, New York, has more than 20 years of experience creating handcrafted human hair wigs for women experiencing medical and cosmetic hair loss. Her artistry, compassion, and personal understanding of wig wearing have made her a trusted name among clients in New York and beyond.