The Truth About Buying Wigs Online

The Illusion of the “Perfect Online Wig”

Shopping for wigs online might seem convenient, but when your hair represents your confidence and identity, convenience often comes at a cost. With just a few clicks, you can order a wig from anywhere in the world — complete with promises of “100% human hair,” flawless photos, and prices that seem too good to be true.

The reality, however, is very different. For many women, especially those experiencing medical hair loss or thinning, a wig is not a fashion accessory but a deeply personal necessity. When your comfort and self-esteem are on the line, taking a gamble on an online purchase can lead to frustration, disappointment, and wasted money.

At Shuly Wigs, we have met countless clients who arrived at our Brooklyn showroom after disappointing experiences online. The stories are familiar: wigs that looked nothing like the photos, incorrect colors, poor fits, synthetic hair mislabeled as human hair, and restrictive return policies. This guide uncovers the truth about buying wigs online — and why working with a professional wig maker makes all the difference.

The Hidden Risks of Buying Wigs Online

Synthetic Hair Sold as “Human Hair”

One of the most common complaints we hear is that synthetic hair is sold as “100% human hair.” Many online sellers blend synthetic fibers into their wigs, but these materials behave very differently from real hair. Synthetic wigs often have an unnatural shine, tangle easily, cannot be styled with heat, and break down quickly.

By contrast, premium human hair wigs handcrafted at Shuly Wigs can be colored, styled with heat tools, and maintained for years. They move and feel like your own hair — soft, natural, and realistic.

Misleading Photos and Marketing

Product photos on many online wig sites are heavily edited, shot under perfect lighting, or even stolen from other wig makers. The wig that arrives in your mailbox rarely looks like the one on the website. Color tones can appear off, textures differ, and the overall look often feels unnatural.

At Shuly Wigs, you see, touch, and try on each wig before making your decision. You know exactly what you’re getting — no surprises, no filters, just honesty and quality.

Return Policies Designed to Discourage Returns

Many online wig retailers either forbid returns or hide restrictions in fine print. Some require the wig to remain unopened, while others charge steep restocking fees or limit return windows to a few days. Once you open the box, you’re often stuck with a wig that doesn’t fit or flatter you.

At Shuly Wigs, there is no gamble. We offer a free 45-minute consultation where you can try before you buy. You only take your wig home when you’re completely satisfied with its fit, comfort, and appearance. Even after your purchase, our warranty provides peace of mind should anything go wrong, subject to our terms and conditions.

Incorrect Sizing and Poor Fit

Wigs are not one size fits all. Without professional guidance, it’s nearly impossible to know whether the cap will fit your head properly. Online wigs that are too tight can cause discomfort, while loose wigs slip or sit awkwardly.

Every Shuly Wig is custom fitted. From adjusting the cap size to refining the hairline with baby hairs, every detail is tailored to create a seamless, natural look that feels comfortable all day.

Questionable Hair Quality

Hair quality determines everything — the look, feel, longevity, and overall confidence your wig provides. Many low-priced wigs are made with chemically processed or low-grade hair that quickly becomes dry, brittle, or tangled.

With Shuly Wigs, quality is never compromised. For more than 20 years, founder Shuly Amsel has built a reputation for using only the finest, ethically sourced human hair. Her personal experience as a wig wearer gives her unique insight into what makes a wig look natural and last for years.

Why Professional Wig Fittings Make the Difference

Buying a wig is about more than just hair — it’s about restoring confidence, comfort, and identity. A professional fitting at Shuly Wigs provides a completely different experience than an online purchase:

• You can try on multiple wigs and toppers to find the perfect match.
• Our team adjusts the fit, adds baby hairs, and customizes the color for natural dimension.
• Each wig is cut and styled to flatter your face shape and lifestyle.
• You receive expert, compassionate guidance from stylists with decades of experience.

This hands-on process ensures your wig looks beautiful, fits comfortably, and reflects your individuality.

The Cost of “Cheap” Online Wigs vs. the Value of Quality

It’s easy to be tempted by low online prices, but when it comes to wigs, you truly get what you pay for. Cheap wigs often need replacing within months — costing more in the long run.
Investing in a high-quality handcrafted wig means:

• Long-term durability and shine
• A natural, realistic look
• Comfort and breathability
• Confidence in every setting

When you invest in a Shuly Wig, you’re investing in yourself — in comfort, confidence, and craftsmanship that lasts.

Local Advantage: Why NYC and Brooklyn Clients Choose Shuly Wigs

When you shop locally at our Brooklyn showroom, you receive what no online retailer can provide:

• The ability to see and touch the hair before you commit
• Personalized fittings and customizations performed on-site
• Professional advice from a wig expert with over two decades of experience
• A compassionate, supportive experience — not a transaction

Our Brooklyn showroom is conveniently located for clients from Manhattan, Queens, Staten Island, and throughout New York City. Many women also travel from across the tri-state area for our expertise, care, and personalized service.

FAQs About Buying Wigs Online

Why should I avoid buying wigs online?

Because you can’t verify the hair’s quality, fit, or comfort. Many women end up wasting money on wigs that don’t meet expectations.

What is the safest way to buy a wig?

Schedule a consultation with a professional wig maker who allows you to see, touch, and try on the wig in person before committing.

Can online wigs ever be high quality?

Occasionally — but without seeing or feeling the hair, there’s no way to know. Even “premium” photos can be misleading.

Do you offer custom wigs?

Yes. Every Shuly Wig is customized to your specifications — from size and fit to color, highlights, and hairline details.

Where can I try on wigs in NYC?

Visit our showroom in Brooklyn, New York, where we welcome women from across NYC and beyond.

Your Confidence Deserves Better Than a Gamble

When it comes to wigs, the stakes are personal. Your wig isn’t just an accessory — it’s part of who you are. Don’t leave your confidence to chance with a risky online purchase.

At Shuly Wigs, you’ll find expert craftsmanship, genuine human hair, and a supportive experience from start to finish. From your first consultation to the final fitting, we ensure your wig looks natural, feels comfortable, and restores your confidence.

Schedule your free consultation today and experience why women across New York City, Brooklyn, and beyond trust Shuly Wigs for their most important hair needs.

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About the Author

Shuly Amsel, founder of Shuly Wigs in Brooklyn, New York, has more than 20 years of experience creating handcrafted human hair wigs for women experiencing medical and cosmetic hair loss. Her artistry, compassion, and personal understanding of wig wearing have made her a trusted name among clients in New York and beyond.